NOVI SAD 2021 is a platform for development of creative potentials of Novi Sad. This project should, above else, motivate and inspire both cultural workers and all citizens to re-examine current values and set new goals towards democratic cultural development of the city. Re-examination of modern identity of Novi Sad, revitalisation of cultural heritage, reconstruction of the existing and opening new spaces intended for culture, developing cultural participation of citizens, are just some of the priciples of cultural development that must be adopted in following seven years, on the way to winning this prestigious title.